Marketing & Advertising

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Considered leaders in their respective fields, these publications provide readers with leading-edge ideas, strategic thinking and practical solutions to challenges facing marketers. Copyright American Marketing Association. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates.

You may trade journals periodicals used by marketers trying to access this site from a secured browser on the server. Please enable scripts and reload this page. Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion.

Marketing News also covers the industry's basics, the core concepts around which winning programs are built. And Marketing News tells these stories through case studies and conversations with marketing's thought leaders.

AMA members and subscribers find relevant and timely content in every issue. For more than seven decades, Journal of Marketing has been a vibrant outlet for the trade journals periodicals used by marketers of ideas and thought leadership in marketing, bridging the gap between theory and application.

By providing thought-provoking, in-depth articles covering vital aspects of the marketing industry, Journal of Marketing is the premier publication trade journals periodicals used by marketers academics and practitioners.

Each issue includes original research on all aspects of marketing. Journal of Marketing Research. Journal of Marketing Research delves into the latest thinking in marketing research, from philosophy and theories to methods and techniques.

You'll read about new techniques, contributions to knowledge based on experimental methods, and developments in related fields that have a bearing on marketing research. Journal of International Marketing. Readers rely on Journal of International Marketing for the latest in global marketing issues.

Also included are scholarly and managerially relevant articles on international marketing and timely insights from executives on new trends and tactics. Journal of International Marketing is the foremost resource on today's international marketing environment. Access our innovative members-only resources and tools to further your marketing practice. Join Today or Create an Online Account. Forgot Password or Login? Luck of the Drawer: The Complete Job-seeker's Guide: From A to Z.

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